Teenmix, as an urban fashion and leisure brand, advocates the life taste of "life for fun, style for teens", that is, "life pursues fun, youth pursues personality". Teenmix shows people the change of fashion, emphasizing creativity and individuality, "teen" represents a new group of people who show their individuality, exude vitality, and pursue a colorful urban life; "mix" means mix&match, representing the spirit of fashion mixing and matching, and the brand is for young people Provide fashion trends that seem to be tailor-made, and respond to changes in fashion. "As I want, Teenmix" conveys the brand's proposition and personality.